About Us

Our Story

Prudent Shoes is a South African brand that offers high quality footwear and sunglasses at reasonable prices. It was created in 2019 by Prudence Ramotso, a lady born and raised in Sebokeng (Gauteng), only after she resigned from her job as a telesales marketer, she wanted to take her love and enthusiasm for shoes combined with sales experience and transform it into a BRAND.

product offer

We sell high-quality fashionable accessories, such as high heels, kitten heels, sandals, boots, sunglasses, and sneakers.

Our Vision

Our vision is to be the best and most trusted footwear & eyewear brand in the world.

Our Mission

Our goal is to satisfy our customers ' needs and wishes while still providing the best customer experience possible because we are committed to delivering trend-right concepts to them on a regular basis.

Our Beliefs

We believe that shoes will change your body language and mood, which is why our motto is "Your shoes your crown." When you wear beautiful shoes, you will perform boldly

FOUNDER & CEO

Prudence Ramotso

Return Policy

It is important to us that you are happy with your PRUDENT purchase. Only if items are in sellable condition, with the original receipt and packaging within 72hours of your purchase, we will gladly assist you with exchange or refund process by sending us an email to info@prudentstore.co.za .We will get in touch within 24hours . PRUDENT shoes reserve the right to determine whether product is deemed sellable. 
 
NB: if you decide to return something for any reason outside of it being defective of if it’s a wrong product you will have to cover the costs of returning the item to us . If the reason for the return is due to errors on PRUDENT’s behalf, we will cover the costs of returning the item.

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